Member Retention has never been more important in the global fitness industry. But member expectations are also ever-growing. To remain relevant, outperform your direct competition and retain more members, you must leverage innovation and technology.
The My Gym Rewards™ software system and end-user app allows you to go beyond a member transactional relationship and build more connectivity and member loyalty within your facility.
My Gym Rewards™ Pty Ltd is an Australian owned and operated technology company with offices in the US and Asia. The entire team at My Gym Rewards™ is 100% committed to helping gym and fitness studio operators increase their member loyalty, engagement and overall member experience, via our unique global loyalty platform.
We often ask our clients, ‘what is the best way you can improve your business?’
It's not the latest workouts or cardio equipment. The answer lies in achieving higher levels of member engagement, experience and connection. This builds great culture.
An engaging experience for your members results in higher member referral rates and member satisfaction. It eases the pressure of constant new member acquisition, drives loyalty, and improves member retention.
To help gym and studio owners place the member at the very heart of their business by providing a rewards program that strengthens the emotional connection between the member and the brand. Our mission is to move beyond transactional relationships and create meaningful and gamified experiences that foster deeper relationships, stronger engagement, vibrant communities, and lasting facility loyalty.
The My Gym Rewards™ app is an all-in-one rewards, member engagement, loyalty and referral platform. The principal participants in the rewards program are gym and fitness studio members.
Members of a fitness facility can easily download the My Gym Rewards™ app for free. This app allows the member upon entry to your facility to scan their QR code directly into a mobile device like an iPad that is supplied by the fitness facility owner or operator.
Upon scanning the QR code (check-in) the member is awarded Gym Points™. The more points a member receives via club check-ins the more services and items (rewards) they can redeem within that specific club or fitness studio.
Members can also receive further Gym Points™ by performing activities like Google reviews, Social Media reviews, participating in challenges, as well as referring their family and friends to the facility.
Members can view all their Gym Points™ via the My Gym Rewards™ app. They can also see the facility’s Redeemable Reward List items.
Your competitors can copy your equipment, classes, pricing and even your marketing. What they can't easily copy is the experience you create for your members. A well-executed loyalty program can become a powerful part of that experience, recognizing members, rewarding engagement and creating more reasons to stay connected to your club. Create greater value through your loyalty program, increase member engagement, strengthen retention and ultimately build more predictable recurring revenue.
The My Gym Rewards™ Admin Dashboard puts you in complete control of your member loyalty program. Create rewards, customize points, launch challenges, manage referrals, recognise milestones, activate workout streaks and communicate directly with members—all from one easy-to-use dashboard.
Plus, access over 300 ready-to-use Member Experience campaigns designed to keep members connected and engaged. Greater engagement. Stronger loyalty. Higher retention. More recurring revenue!
Improve your retention with a more rewarding member experience.
Easily send Member Appreciation campaigns (emails) directly from your dashboard.
Increase your recurring revenue by keeping members longer.
Strengthen your member relationships through recognition and rewards.
Differentiate your club with your own branded and customized loyalty program.
Increase your referrals by instantly rewarding members with bonus points.
Reward your members for the behaviours that matter, e.g. streaks and workout consistency.
Strengthen your club community through greater member engagement.
Give your members more compelling reasons to stay.
Make your members feel recognized, valued and connected.
Add greater membership value with exclusive local business discounts and perks.
Choose experience, innovation and proper support over another copycat loyalty program.
of members base purchasing decisions on their experience, according to the 2025 Customer Experience Trends Report.
Increase in member retention directly correlates with a 25% increase in business profit.
Loyalty program memberships in the U.S and Australia grew at a rate of 26.7% from 2012 to 2022 (Accenture).
of consumers in the US and Australia say loyalty programs are a meaningful part of their brand relationships.
of global consumers want to engage with their loyalty program using convenient technology like apps and smart devices.
of global consumers are more likely to stick with a brand that offers a loyalty program (Queue).
Gamification transforms everyday workouts into more engaging and rewarding experiences. By introducing points, badges, streaks, challenges, milestones and leaderboards, members have more reasons to participate, train consistently and stay connected to your club. Every workout becomes another opportunity to achieve something and be recognized for their effort.
When members are more engaged, they build stronger habits and greater connections with your club. Over time, those connections can develop into genuine loyalty. A well-designed loyalty program doesn't distract members from achieving their fitness goals — it makes the journey towards those goals more motivating, rewarding and engaging.
Acquiring new members is essential for growth, but the real value is created when those members stay longer. That's why member engagement matters. Through gamification, points, rewards, challenges, recognition and milestones, you can give members more reasons to participate, stay consistent and feel connected to your club. A well-executed loyalty program turns everyday workouts into a more engaging and rewarding member experience.
Because the equation is simple; greater engagement builds stronger loyalty, stronger loyalty improves retention, and longer retention creates more recurring revenue. Great workouts may get results. A remarkable member experience gives members more reasons to stay.
Strongly increase your member retention and club loyalty via your local retail Loyalty Partnership Program.
Use the My Gym Rewards™ user friendly Digital Discount Card Creator to generate discount cards based on local strategic retail partnerships you may already have with your club (or will create in the future). Some examples may include local cafes, restaurants, sports stores, supplements stores as well as hair salons, allied health professionals, clothing stores, and just about any other type of retail store in your local area.
Once the loyalty partnership program (offer) is established with a local retailer, you can easily create a digital discount loyalty card via the My Gym Rewards™ backend dashboard.You can then publish this digital card directly onto the My Gym Rewards™ App, under the Retail Discount Wallet tab.
Your active members are then able to receive certain perks and discounts from your local retailers via the My Gym Rewards™ loyalty partnership program.
In today's competitive fitness industry, your brand and member experience are two of your greatest points of difference. My Gym Rewards™ gives you a fully customised, white-labelled loyalty program designed to look and feel like your own. Your logo. Your colours. Your rewards. Your program.
Create a loyalty program that strengthens your brand, rewards your members and gives them more reasons to engage, connect and stay. Because the stronger the connection members have with your club, the stronger their loyalty becomes.
Your Brand. Your Loyalty Program. Your Member Experience.
The average fitness facility across Australia and the US loses approximately 5% of its members every month. That can represent tens of thousands, and in some cases hundreds of thousands in lost recurring revenue every year. So how do you fix it? The answer isn't simply spending more money on Meta Ads or giving Google Ads a try. It starts by creating more value for the members you already have. My Gym Rewards™ helps you do exactly that by gamifying the member experience through points, rewards, recognition, streaks, challenges and milestones; creating greater engagement, stronger loyalty and more reasons for your members to stay.
We do not have a set-up fee and no other costs are associated with My Gym Rewards™ apart from the monthly subscription.
The My Gym Rewards™ backend portal/software is very easy to navigate. The whole system is very user friendly and our support team is world class.
Yes the App is and will always be 100% free for your members. The My Gym Rewards™ App can be downloaded from either the App Store or Google Play.
When you subscribe to My Gym Rewards™ our team will organize two separate onboarding calls with you via zoom. We cover the entire backend dashboard and its functions within these calls. We also have our support team work from 8am to 10pm Monday to Friday and 8am to 2pm on Saturdays.
We use advanced security protocols to protect all data. We ensure compliance with industry standards and regulations, regularly update security measures, and conduct ‘daily’ audits to safeguard member information against unauthorized access or breaches.
Each individual ‘total member points earned’ is backed-up every single day, both on our server and back-up server.
The My Gym Rewards™ subscription has no minimum term and you can cancel at any time.
Absolutely! Our software is highly customizable, allowing you to tailor your member rewards, points etc to your brand and your overall member loyalty intentions.
My Gym Rewards™ has a no risk subscription as you can cancel at anytime you wish if the software doesn’t meet your retention needs.
Easily set up and customize your member loyalty program with the My Gym Rewards™ backend software dashboard.
At My Gym Rewards™ we like to look at our users as a true extension of our organizational family. We have a support team that is ready to help you at anytime.
Increase Your Member Loyalty, Retention & Engagement
At My Gym Rewards™, we believe the key to growing a successful gym or studio isn't just acquiring more members — it's creating an experience that gives your existing members more reasons to stay.
Our member engagement and loyalty platform helps you make every workout more rewarding through points, challenges, milestones, recognition, referrals and rewards. By encouraging greater participation and consistency, you create a more engaging member experience that extends well beyond the workout itself.
And when members are more engaged, feel recognised and see greater value in their membership, they have more reasons to remain loyal to your club.
